Continuing on with my mission of a better working culture within the organisation. I thought of sharing few nuggets which are quite effective in creating better working environment and telling employees we care.
First and foremost we have started taking online tests on Process we work on. The tests could be conducted anytime and has no fixed schedule which keeps every team members on its toes always.
Moreover the person who scores the most is given a candy or chocolate as prize. It solves few HR and Team related headache. 1st process is getting streamlined, 2nd healthy competition within team members and 3rd the Booty which helps them feel that they are getting better day by day.
Continuous improvement is something we all lounge for, and achieving it is a great motivation.
Furthermore, we have also initiated certification system wherein we award team members for their work.
Some of the awards we have are
1. Star performer of month
2. Great idea award
3. Award for extreme consistency in work
4. Award for great dedication shown towards work and organisation etc
These all awards cost nothing as templates are easily available on web. But the benefits of all these are far more.
And to say it all it gives a clear message to everyone that we indeed care and we are because of you all.
I say it again a company is made of employees not infrastructure.
Monday, December 24, 2007
Wednesday, December 12, 2007
Branding, employee loyalty and T shirt
Branding, employee loyalty and T shirt
How can any branding, marketing initiative can actually enhance employees satisfaction & its loyalty to company. Have you ever wondered? Before I answer this enigma, guesses are all yours.
The answer is a T - shirt. Don’t get flustered, in few more sentences I would prove my point beyond wildest thought of any Doubting thomasses.
Yes, A T-shirt with company logo enshrined into it. Let’s suppose we all get a T shirt which we all love to wear with company logo. Now if out of 125 guys in communicate2 even if 50 make it a point to wear it frequently. (I bet numbers would be pretty more). Isn’t it free branding for company.
Add to it a catchy slogan on it which clearly matches with the company beliefs, core values and bingo. What we get is a heady concoction of Brand awareness, marketing, employees pride & relations with the company.
Why do you think all the big software companies give T shirts so casually, the cost on that accessory far supercede that of intangible benefits which we accrue.
Even I have a t shirt of cognizant which I got from company when I qualified for Cognizant sponsored ET – in the classroom regional finals. I still can relate to it. So why can’t others. And that too in a company where they give 9 hours a day.
Let’s start it somewhere, there should be some mode to feel one as a company and entity and what better than T shirt to start with.
How can any branding, marketing initiative can actually enhance employees satisfaction & its loyalty to company. Have you ever wondered? Before I answer this enigma, guesses are all yours.
The answer is a T - shirt. Don’t get flustered, in few more sentences I would prove my point beyond wildest thought of any Doubting thomasses.
Yes, A T-shirt with company logo enshrined into it. Let’s suppose we all get a T shirt which we all love to wear with company logo. Now if out of 125 guys in communicate2 even if 50 make it a point to wear it frequently. (I bet numbers would be pretty more). Isn’t it free branding for company.
Add to it a catchy slogan on it which clearly matches with the company beliefs, core values and bingo. What we get is a heady concoction of Brand awareness, marketing, employees pride & relations with the company.
Why do you think all the big software companies give T shirts so casually, the cost on that accessory far supercede that of intangible benefits which we accrue.
Even I have a t shirt of cognizant which I got from company when I qualified for Cognizant sponsored ET – in the classroom regional finals. I still can relate to it. So why can’t others. And that too in a company where they give 9 hours a day.
Let’s start it somewhere, there should be some mode to feel one as a company and entity and what better than T shirt to start with.
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