Branding, employee loyalty and T shirt

Branding, employee loyalty and T shirt

How can any branding, marketing initiative can actually enhance employees satisfaction & its loyalty to company. Have you ever wondered? Before I answer this enigma, guesses are all yours.

The answer is a T - shirt. Don’t get flustered, in few more sentences I would prove my point beyond wildest thought of any Doubting thomasses.

Yes, A T-shirt with company logo enshrined into it. Let’s suppose we all get a T shirt which we all love to wear with company logo. Now if out of 125 guys in communicate2 even if 50 make it a point to wear it frequently. (I bet numbers would be pretty more). Isn’t it free branding for company.

Add to it a catchy slogan on it which clearly matches with the company beliefs, core values and bingo. What we get is a heady concoction of Brand awareness, marketing, employees pride & relations with the company.

Why do you think all the big software companies give T shirts so casually, the cost on that accessory far supercede that of intangible benefits which we accrue.

Even I have a t shirt of cognizant which I got from company when I qualified for Cognizant sponsored ET – in the classroom regional finals. I still can relate to it. So why can’t others. And that too in a company where they give 9 hours a day.

Let’s start it somewhere, there should be some mode to feel one as a company and entity and what better than T shirt to start with.