Well my earlier post about the keywords on travel may have evinced some interest in the boring professionals of our field.
They might scoff at the trends saying it to be too silly but in the industry where millions of dollars are made and lost on use of single word or letter I feel small observations do matter.
So analysis: - Right for you.
1. ‘Bus’ is the most common medium of travel followed by ‘flight’.
2. Most people type’ bus’ while searching for one and’ flights’ not ‘flight ‘while booking or looking for an air flight.
3. “Travel to, bus to or rail to and flight to” is used more often than “travel from, bus from, rail from “etc
4. Most people worldwide prefer or understand ‘cruise’ as a mode of sea travel rather than ‘ferry’
5. ‘Train’ is used more than ‘rail’
Bye for Now .Hope would meet soon
Happy go lucky
Thursday, June 28, 2007
Travel Trends worldwide
Google trends is one of the most happening innovation from the search king Google.
A little playing with the keywords on “travel”, one of the most frequently used by the users worldwide.
And Eureka! What u gets is a whole new concept on words to be used or not while making campaigns for this segment.
Just look at some of the trends and I am sure search engine nerds will get the meaning of it. For the rest mortals,analysis in the next edition.
A little playing with the keywords on “travel”, one of the most frequently used by the users worldwide.
And Eureka! What u gets is a whole new concept on words to be used or not while making campaigns for this segment.
Just look at some of the trends and I am sure search engine nerds will get the meaning of it. For the rest mortals,analysis in the next edition.
Wednesday, June 27, 2007
Interesting trends on call to action
My desire to learn something new led me to a road where I stumbled upon interesting facts on how call to actions is used worldwide. Call to action is quite common jargon for a search engine professional specialising in pay per click or pay per lead. But for the lay man it is in simple words.
“Phrases or words which allure a person to take action“. In other words it is calling one to take action on the ads as said. Some of the worldwide used call to actions is ‘buy now’, order online, buy now, order online.
I’ve attached some screen shots on this issue.
Hopefully it would be quite handful
“Phrases or words which allure a person to take action“. In other words it is calling one to take action on the ads as said. Some of the worldwide used call to actions is ‘buy now’, order online, buy now, order online.
I’ve attached some screen shots on this issue.
Hopefully it would be quite handful
Thursday, June 21, 2007
Rat race with Google
Google is surely and certainly spreading its wings and competitors are feeling the heat.
What would otherwise explain change of guard at the helm of yahoo? MSN desperate measures to buy –a Quantive for more than its price and launch of new search engine by yahoo namely panama . The race to catch up with Google is getting hotter and more exciting .
So what is in the offing, a new acquisition or merger or a buyout?
Keep on watching this space for the latest on this. Open to comments on this
What would otherwise explain change of guard at the helm of yahoo? MSN desperate measures to buy –a Quantive for more than its price and launch of new search engine by yahoo namely panama . The race to catch up with Google is getting hotter and more exciting .
So what is in the offing, a new acquisition or merger or a buyout?
Keep on watching this space for the latest on this. Open to comments on this
Friday, May 25, 2007
Search Engine Jargons- Vol:-8
AdCenter
Microsoft's cost per click ad network.
While it has a few cool features (including dayparting and demographic based bidding) it is still quite nascent in nature compared to Google AdWords. Due to Microsoft's limited marketshare and program newness many terms are vastly underpriced and present a great arbitrage opportunity
AdSense
Google's contextual advertising network. Publishers large and small may automatically publish relevant advertisements near their content and share the profits from those ad clicks with Google.
AdSense offers a highly scalable automated ad revenue stream which will help some publishers establish a baseline for the value of their ad inventory. In many cases AdSense will be underpriced, but that is the trade off for automating ad sales.
AdWords
Google's advertisement and link auction network. Most of Google's ads are keyword targeted and sold on a cost per click basis in an auction which factors in ad clickthrough rate as well as max bid. Google is looking into expanding their ad network to include video ads, demographic targeting, affiliate ads, radio ads, and traditional print ads.
AdWords is an increasingly complex marketplace. One could write a 300 page book just covering AdWords. Rather than doing that here I thought it would be useful to link to many relevant resources.
Affiliate Marketing
Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors complete an action.
•Most affiliates make next to nothing because they are not aggressive marketers, have no real focus, fall for wasting money on instant wealth programs that lead them to buying a bunch of unneeded garbage via other's affiliate links, and do not attempt to create any real value.
Alexa
Amazon.com owned search service which measures website traffic.
Alexa is heavily biased toward sites that focus on marketing and webmaster communities. While not being highly accurate it is free.
AllTheWeb
Search engine which was created by Fast, then bought by Overture, which was bought by Yahoo. Yahoo may use AllTheWeb as a test bed for new search technologies and features.
AltaVista
Search engine bought out by Overture prior to Overture being bought by Yahoo. AltaVista was an early powerhouse in search, but on October 25, 1999 they did a major algorithmic update which caused them to dump many websites. Ultimately that update and brand mismanagement drove themselves toward irrelevancy and a loss of mindshare and marketshare.
Anchor Text
The text that a user would click on to follow a link. In the case the link is an image the image alt attribute may act in the place of anchor text.
API
Application Program Interface - a series of conventions or routines used to access software functions. Most major search products have an API program.
Arbitrage
Exploiting market inefficiencies by buying and reselling a commodity for a profit. As it relates to the search market, many thin content sites laced with an Overture feed or AdSense ads buy traffic from the major search engines and hope to send some percent of that traffic clicking out on a higher priced ad. Shopping search engines generally draw most of their traffic through arbitrage.
Microsoft's cost per click ad network.
While it has a few cool features (including dayparting and demographic based bidding) it is still quite nascent in nature compared to Google AdWords. Due to Microsoft's limited marketshare and program newness many terms are vastly underpriced and present a great arbitrage opportunity
AdSense
Google's contextual advertising network. Publishers large and small may automatically publish relevant advertisements near their content and share the profits from those ad clicks with Google.
AdSense offers a highly scalable automated ad revenue stream which will help some publishers establish a baseline for the value of their ad inventory. In many cases AdSense will be underpriced, but that is the trade off for automating ad sales.
AdWords
Google's advertisement and link auction network. Most of Google's ads are keyword targeted and sold on a cost per click basis in an auction which factors in ad clickthrough rate as well as max bid. Google is looking into expanding their ad network to include video ads, demographic targeting, affiliate ads, radio ads, and traditional print ads.
AdWords is an increasingly complex marketplace. One could write a 300 page book just covering AdWords. Rather than doing that here I thought it would be useful to link to many relevant resources.
Affiliate Marketing
Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors complete an action.
•Most affiliates make next to nothing because they are not aggressive marketers, have no real focus, fall for wasting money on instant wealth programs that lead them to buying a bunch of unneeded garbage via other's affiliate links, and do not attempt to create any real value.
Alexa
Amazon.com owned search service which measures website traffic.
Alexa is heavily biased toward sites that focus on marketing and webmaster communities. While not being highly accurate it is free.
AllTheWeb
Search engine which was created by Fast, then bought by Overture, which was bought by Yahoo. Yahoo may use AllTheWeb as a test bed for new search technologies and features.
AltaVista
Search engine bought out by Overture prior to Overture being bought by Yahoo. AltaVista was an early powerhouse in search, but on October 25, 1999 they did a major algorithmic update which caused them to dump many websites. Ultimately that update and brand mismanagement drove themselves toward irrelevancy and a loss of mindshare and marketshare.
Anchor Text
The text that a user would click on to follow a link. In the case the link is an image the image alt attribute may act in the place of anchor text.
API
Application Program Interface - a series of conventions or routines used to access software functions. Most major search products have an API program.
Arbitrage
Exploiting market inefficiencies by buying and reselling a commodity for a profit. As it relates to the search market, many thin content sites laced with an Overture feed or AdSense ads buy traffic from the major search engines and hope to send some percent of that traffic clicking out on a higher priced ad. Shopping search engines generally draw most of their traffic through arbitrage.
Thursday, May 24, 2007
Search Engine Jargons- Vol:-7
Share of Voice
Share of voice is defined as a relative portion of inventory available to a single advertiser within a defined market sector over a specified time period.
Test Page
If you're using multivariate testing, the test page is the page where you'll experiment with different variations in your content. You decide which variations you'd like to use, and we'll rotate different combinations of those variations on your page in order to determine what will be most effective in getting results for your site.
Text Ad
Concise, action-oriented copy that links to your website. Also known as a sponsored link.
Trademark
A word, name, symbol, or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others.
Unique User
A single individual or browser who accesses a site or is served either unique content or unique ads. Also known as unique visitor.
Value / Click
The conversion value generated per click. For example: Value / Click = Total value (total_value) / Total number of ad clicks (num_clicks). Conversions are only counted on Google and some of Google Network sites or products. The conversion rate is adjusted to reflect only the ad clicks on which we can track conversions
Value / Cost
Total value divided by total cost for all ad clicks. If you've entered in your revenue or profit value, this statistic will be equal to your ROI. For example: Value / Cost = Total conversion value (total_value) / Total cost (total_cost). Conversions are only counted on Google and some Google Network sites or products. The value-per-cost is adjusted to reflect only the cost of ad clicks leading to conversions
Variations
A variation is a different version of a page section. Each page section includes the original version, the version that is live on your site right now, and the different variations that we'll test on your page. For example, your page currently may have a headline that says, "High quality widgets available at Example.com!" You could test different variations of this headline, such as "Example.com has the widgets you're searching for!" or "Who knows high quality widgets? We do!"
Zero Impression Keywords
Keywords that have generated no impressions of your ads. This may be caused by lack of relevancy to user searches due to keyword obscurity, specificity, or a significant misspelling of the intended keyword.
Opening Image
The opening image is the static image that will be displayed on your video ad before the user initiates the video. When a user clicks the opening image or the play button, the video component of the ad will be played.
Share of voice is defined as a relative portion of inventory available to a single advertiser within a defined market sector over a specified time period.
Test Page
If you're using multivariate testing, the test page is the page where you'll experiment with different variations in your content. You decide which variations you'd like to use, and we'll rotate different combinations of those variations on your page in order to determine what will be most effective in getting results for your site.
Text Ad
Concise, action-oriented copy that links to your website. Also known as a sponsored link.
Trademark
A word, name, symbol, or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others.
Unique User
A single individual or browser who accesses a site or is served either unique content or unique ads. Also known as unique visitor.
Value / Click
The conversion value generated per click. For example: Value / Click = Total value (total_value) / Total number of ad clicks (num_clicks). Conversions are only counted on Google and some of Google Network sites or products. The conversion rate is adjusted to reflect only the ad clicks on which we can track conversions
Value / Cost
Total value divided by total cost for all ad clicks. If you've entered in your revenue or profit value, this statistic will be equal to your ROI. For example: Value / Cost = Total conversion value (total_value) / Total cost (total_cost). Conversions are only counted on Google and some Google Network sites or products. The value-per-cost is adjusted to reflect only the cost of ad clicks leading to conversions
Variations
A variation is a different version of a page section. Each page section includes the original version, the version that is live on your site right now, and the different variations that we'll test on your page. For example, your page currently may have a headline that says, "High quality widgets available at Example.com!" You could test different variations of this headline, such as "Example.com has the widgets you're searching for!" or "Who knows high quality widgets? We do!"
Zero Impression Keywords
Keywords that have generated no impressions of your ads. This may be caused by lack of relevancy to user searches due to keyword obscurity, specificity, or a significant misspelling of the intended keyword.
Opening Image
The opening image is the static image that will be displayed on your video ad before the user initiates the video. When a user clicks the opening image or the play button, the video component of the ad will be played.
Subscribe to:
Posts (Atom)
Posts
