Why would SEM rise in times of recession.

Recession is here. Indians lets accept this. I know we all have huge bank savings for any contingency plans, but still we all are afraid to put money into market. But again one company is still smiling in these trying times as well i.e Google.

So hasn't recession affected SEm Indutsry ? yes it indeed has but positively. Advertising is still considerd as avodable cost by many companies, so first axe and first budget cuts happens in this department. But they still would advertise , so they focus towards SEM or online advertising where cost is still less, every lead or sales can be tracked and is very effective considering people are avoiding shopping malls, they are ordering online to cut their home cost.

So business for agencies is bound to increase and it is idle time for agencies across the world to pitch in for new clients which doesn't advertise in online domain or one who have small advertising budgets which is inefficient for traditional advertising but sufficient enough for running a PPC or CPL based campign on web.

Your comments are highly appreciated

Why shouldn't you watch new James Bond Flick

Qunatum of solace has been released in India, a week before USA, but for my dear american friends i would like to give review on it much before you watch. An honest one which would help you save money in times of recession.

So why shouldn't you watch this ( 5 reasons)

1.) If you like beefy violence Bourne ultimatum is better choice
2.) No gadgets for inspiration
3.) Bond girls look dumb
4.) storyline is old Mithun chakraborty ( bollywood) films i.e revenge
5.) You have to watch casion Royale before watching this or else you wud get confused

Will be back with more reviews pretty soon

Tiger Eats Kangaroo

Kangaroos are very fast, can jump over any hurdle and have great culture to bring and nourish its baby, But Alas tiger is fast catching up, and this time it has devoured kangaroo, tarnishing its image and invincibility factor. To clarify animal lovers i am talking about India ( Tiger) & Australia ( Kangaroo) and the hunting ground is cricket. I don't remember when before Aussies were humiliated in such a manner. And i am glad that it occured in my era and i witnessed it ball by ball.

The invincibilty factor of Aussies is gone in cricket and they soon would be overthrowned from their no.1 chair, which they have rightly possessed fro 12 years now, much like mighty west indies side start crumbling after 1983 losss to india and still can only fare little better in 20 20.

The series is over, champagne is over flowing and yes Aussies are finding every medicine less to fil their wounds. History has finally been made and i am glad it started with India and finishing of with it.

Obama U called me back

Hi All,

I am back to post new message after a long self imposed hiatus. It's not that there was nothing to right about, US Financial crisis, Global financial services meltdown, Job cuts, attrition, bombings at every nook and corner of world and hot and happenings of Search industry with Yahoo in grave danger of rejecting the delicious juicy offer from MSN.

So you all can see the list is endless, but these all were expected isn't it. So it neither shook me, made me think and write any new posts. But an unthinkable prospect called me back, An Afro American becoming US President with an muslim lineage. Oh! God, a mixture of communities majority of which is always against USA, and somebody belonging to them has become decision maker of greatest economy of world. Unbelievable , out of the world, Congrats Obama.

The whole world would be watching you for next few years and your decision and would scrutnise your every decision. Chance to become Hero or Villain, The call is yours.

Feel free to add on your comments on this

MSN, Yahoo Fallout.

so Finally Mr. Balmer who vowed to dig Google n deep crave has wilted. A slight diffrence of $4 per share was the culprit. some may think that it makes perfect sense for Microsoft to buy MSN.

But i call it desperation rather thansound business sense. A Msn , yahoo merger is hardly a compatible fit. Moreover it would be waste on Research Msn and yahoo has done on their new search engines.

What Msn should do is to stop thinking of inorganic growth and Think ore on working towrads making their search better. some innovativenes and an wholesome product package like Google has is what they are missing on.

Common Mr. gates u guys revolutionised how computer operates, ry something innovative.

Appraisal time

we look forward to appraisal every year. it is one time wherein your not so good member s become prety good, etiquttes. maanerisms, politeness becomes a norm within the org

It amuses me that how can money chage our lifes, so much that many of us fake what we are not. But still it is professional world.

I am looking forward to this increase with more sarcasam rather trhan joy as it would be correction not increase.

It is high time we start paying on terms of market rates. I feel that the time has come when talent should be traded like shares and best talent should get that package.

But alas, talented guys are seldom judged by someone better than them.