Why would SEM rise in times of recession.

Recession is here. Indians lets accept this. I know we all have huge bank savings for any contingency plans, but still we all are afraid to put money into market. But again one company is still smiling in these trying times as well i.e Google.

So hasn't recession affected SEm Indutsry ? yes it indeed has but positively. Advertising is still considerd as avodable cost by many companies, so first axe and first budget cuts happens in this department. But they still would advertise , so they focus towards SEM or online advertising where cost is still less, every lead or sales can be tracked and is very effective considering people are avoiding shopping malls, they are ordering online to cut their home cost.

So business for agencies is bound to increase and it is idle time for agencies across the world to pitch in for new clients which doesn't advertise in online domain or one who have small advertising budgets which is inefficient for traditional advertising but sufficient enough for running a PPC or CPL based campign on web.

Your comments are highly appreciated