PPC OR CCP

Remember coffee or toffee ads of parry’s coffee bite. This debate gives me the same sense of déjà vu. PPC or pay per click professional and CCP means cut, copy & paste professional. This is one of the most light hearted discussions going in search engine field especially for affiliates which are indulged in bulk of reporting tasks.

So isn’t it true that with the advent of web getting information, channelling it and making money out of it has become so easy. So why CCP is still a dreaded word? After all don’t you think scrounging through billions of web pages isn’t easy task? I am a firm believer that knowledge like god is everywhere. What one requires is that sight to catch hold off that.

Cut, copy, paste is ok as far as you have learnt from it and moreover never tracked. But on the other side of the coin you will never be credited for it, if world knows you are a copy cat. But who cares if you can derive money out of it. Aren’t affiliates a copycat of Google, Yahoo and Msn?

In wider perspective they all are. But are they really unwanted? No! Not at all. They are here to stay and forms an indispensable part of SEM world.
As far as I am concerned I would always be called a PPC professional or may be pay per action or lead professional or even better than that. But important question which arises is :- Will affiliates change the revenue mode of Reporting to something more exciting, challenging?

This is just a beginning of SEM in India though and I feel some day even this question of PPC or CCP would fade into oblivion (as we would certainly move up the value chain of pyramid.)

Let’s hope for better. After all whole world is living on it.