Tele density and the Search Market

India is said to be land of wonders. True if one consider so many archaeological landmarks or its rapid economic growth despite pathetic infrastructure & deeply entrenched corrupted system.

But what surprised me was a report in daily newspaper that Tele density has reached to surprising high levels (80% and more) in all major metros and semi metros. Surprise of the surprises! if I would have known it earlier I would have certainly started a campaign for this being considered modern wonders of new world.

Consider India’s Tele density was pathetic 2.3% overall and less than 10% few years ago. So what propelled it to amazing proportions? Cheap mobile phones & cheaper call rates may be the prime reason behind it. This gives us all professionals of search a unique opportunity to tap into mobile search market. The concept is same as of SEM. Just the interface has changed. Why not sell service through mobiles?

Internet penetration is nowhere near 30% in major metros. (It doesn’t include cyber cafes but personal computers and laptops.) . Google - the search king has entered into print, radio and mobiles. Why can’t the small affiliates.

Some companies like M Ginger are paying u money for getting advertisements. And I feel it is just the beginning of another lucrative minefield for search marketers.

Let’s see who catches the wind first and tames it for a better & bigger catch.