Google- the next king of the world

Who rules the world? A majority of you would answer United States and would immediately start blurting about its achievements and failures. The most recent being Iraq. But who really owns it. Microsoft whose software and operating system powers almost 90% of the world’s computers or is it Wal- mart whose retail hegemony has sweeped almost every nook and corner of the first world and is raring to go in third world nations. Well if you tell me to pick my choice it would be the new kid on the block Google. The rapid and enormous growth it has shown in the past five years in its own field which defies every marketing thesis or hypothesis. The Google juggernaut is expanding at such a rapid pace that it seems like swallowing every other company which comes its way. The liquid resources (cash) it has spawned many affiliates to rake in great moolahs. It has shown the world and is continuously showing the world how to become a behemoth if one has right combination of talent, skills and yes the sense of business opportunity. Google is moulding itself on the lines of AOL and other media houses and it’s objective is same .To become the no.1 in the world. One may not like the ways of it in pure sense but its pure business ruthlessness reminds one of Alexander the great one who won the world too soon. Let’s hope this momentum continues and we pay salutation to the new king on the block
Long live the king.

Google Bomb

A Google bomb (also referred to as a 'link bomb') is Internet slang for a certain kind of attempt to influence the ranking of a given page in results returned by the Google search engine often with humorous or political intentions. Because of the way that Google's algorithm works, a page will be ranked higher if the sites that link to that page use consistent anchor text. A Google bomb is created if a large number of sites link to the page in this manner
The first Google bomb known about by a significant number of people was the one that caused the search term "more evil than Satan himself" to bring up the Microsoft homepage as the top result.

In addition, since all major search engines make use of link analysis, they can be affected: a search for "miserable failure" or "failure" on September 29, 2006 brought up the official George W. Bush biography number one on Google, Yahoo! and MSN and number two on Ask.com. On June 2, 2005, Yooter reported that George Bush is now ranked first for the keyword 'miserable', 'failure' and 'miserable failure' in both Google and Yahoo!. And on September 16, 2005, Marissa Mayer wrote on Google Blog about the practice of Google bombing and the word "failure." Other large political figures have been targeted for Google bombs: on January 6, 2006, Yooter reported that Tony Blair is now indexed in the U.S. and UK versions of Google for the keyword 'liar'.
Some Google Bombs :-
French military victories
Out of Touch Executives (try in Yahoo search)

Vertical search

Vertical search, part of a larger sub grouping known as “specialized” search, is a relatively new tier in the Internet search industry consisting of search engines that focus on specific businesses. While Google, Yahoo!, and the like will continue to dominate the online consumer search market, research analysts say myriad specialized search engines are emerging to address the particular information needs of niche audiences and professions.
Vertical search vs. broad-based search
To see how these sites differ, it’s helpful to know how they are designed. The term “search engine” refers to a software program that searches the Web and Usenet groups to find documents for a specified keyword and returns a list of documents in which the keyword was found.
Broad-based search engines such as Google or Yahoo fetch very large numbers of documents using a Web crawler. Another program called an indexer then reads these documents and creates a search index based on words contained in each document. Each search engine uses a proprietary algorithm to create its indexes so that, ideally, only meaningful results are returned for each query.
What’s driving growth in vertical search?
Advertisers on vertical sites are able to reach potential customers who are much closer to making a purchase decision than the average user on Google or Yahoo, The cost of advertising on the large search engines is also likely to drive more marketers to vertical search.
“Increasing competition and rising keyword prices should motivate search marketers to look for newer, viable opportunities to diversify their incoming traffic.

Google juice

Google juice is an internet slang for the ability or power of a website to turn up in Google searches. A website that commonly turns up as the first or second entry in a variety of searches — especially for keywords that are not part of the site's name — can be said to have a lot of Google juice. It is frequently used by bloggers and webmasters Google's PageRank system plays a large role in ranking results for a given search. It works by counting how many times a page has been linked to and by the "quality" of those links — namely how many times the page that is linking has itself been linked to. In this way, sites with high Google rankings (i.e., lots of "Google juice") can offer to "share" or "give" Google juice to a less popular site. A link from a site with less Google juice can also be helpful in this regard to a lesser degree: there is less juice to give.