I am back with the analysis

Well my earlier post about the keywords on travel may have evinced some interest in the boring professionals of our field.

They might scoff at the trends saying it to be too silly but in the industry where millions of dollars are made and lost on use of single word or letter I feel small observations do matter.

So analysis: - Right for you.

1. ‘Bus’ is the most common medium of travel followed by ‘flight’.

2. Most people type’ bus’ while searching for one and’ flights’ not ‘flight ‘while booking or looking for an air flight.

3. “Travel to, bus to or rail to and flight to” is used more often than “travel from, bus from, rail from “etc

4. Most people worldwide prefer or understand ‘cruise’ as a mode of sea travel rather than ‘ferry’

5. ‘Train’ is used more than ‘rail’

Bye for Now .Hope would meet soon

Travel Trends worldwide

Google trends is one of the most happening innovation from the search king Google.
A little playing with the keywords on “travel”, one of the most frequently used by the users worldwide.
And Eureka! What u gets is a whole new concept on words to be used or not while making campaigns for this segment.

Just look at some of the trends and I am sure search engine nerds will get the meaning of it. For the rest mortals,analysis in the next edition.

Interesting trends on call to action

My desire to learn something new led me to a road where I stumbled upon interesting facts on how call to actions is used worldwide. Call to action is quite common jargon for a search engine professional specialising in pay per click or pay per lead. But for the lay man it is in simple words.
“Phrases or words which allure a person to take action“. In other words it is calling one to take action on the ads as said. Some of the worldwide used call to actions is ‘buy now’, order online, buy now, order online.
I’ve attached some screen shots on this issue.
Hopefully it would be quite handful

Rat race with Google

Google is surely and certainly spreading its wings and competitors are feeling the heat.

What would otherwise explain change of guard at the helm of yahoo? MSN desperate measures to buy –a Quantive for more than its price and launch of new search engine by yahoo namely panama . The race to catch up with Google is getting hotter and more exciting .

So what is in the offing, a new acquisition or merger or a buyout?

Keep on watching this space for the latest on this. Open to comments on this