Fathers and gurus of the search engine

Can anybody have numerous fathers and gurus? Biologically possible, but this question attains altogether different dimensions in search engine domain. Ever since the Google IPO, the scenario has changed drastically all over the world.

Suddenly you can find of every tiny bopper in this field having 3 to 5 years of experience calling oneself father of Adwords or Google guru or more originator of search engine.

I was flabbergasted with all these when I was new in this field. Slowly even I was beginning to feel that these gurus are role models to be followed in this field.

After my brief but continuing attachment with this field I have reached to a conclusion that these so called gurus and fathers are no more than morons who consider themselves big guns because world is not fully aware of this field.

I am sad to say but the avg. IQ level of so called champs in SEM would not be even 20% of a good engineer from a prestigious college. Well the case is for Indian sub continent especially, situation may vary worldwide.

So a sincere advise to self styled gurus, fathers and champ of SEM. Don’t consider your small home to be whole world you may still be a king in fool’s paradise. In an intelligent world you can be only compared to MR. Bean. (Remember hit sitcom).

PPC OR CCP

Remember coffee or toffee ads of parry’s coffee bite. This debate gives me the same sense of déjà vu. PPC or pay per click professional and CCP means cut, copy & paste professional. This is one of the most light hearted discussions going in search engine field especially for affiliates which are indulged in bulk of reporting tasks.

So isn’t it true that with the advent of web getting information, channelling it and making money out of it has become so easy. So why CCP is still a dreaded word? After all don’t you think scrounging through billions of web pages isn’t easy task? I am a firm believer that knowledge like god is everywhere. What one requires is that sight to catch hold off that.

Cut, copy, paste is ok as far as you have learnt from it and moreover never tracked. But on the other side of the coin you will never be credited for it, if world knows you are a copy cat. But who cares if you can derive money out of it. Aren’t affiliates a copycat of Google, Yahoo and Msn?

In wider perspective they all are. But are they really unwanted? No! Not at all. They are here to stay and forms an indispensable part of SEM world.
As far as I am concerned I would always be called a PPC professional or may be pay per action or lead professional or even better than that. But important question which arises is :- Will affiliates change the revenue mode of Reporting to something more exciting, challenging?

This is just a beginning of SEM in India though and I feel some day even this question of PPC or CCP would fade into oblivion (as we would certainly move up the value chain of pyramid.)

Let’s hope for better. After all whole world is living on it.

Tele density and the Search Market

India is said to be land of wonders. True if one consider so many archaeological landmarks or its rapid economic growth despite pathetic infrastructure & deeply entrenched corrupted system.

But what surprised me was a report in daily newspaper that Tele density has reached to surprising high levels (80% and more) in all major metros and semi metros. Surprise of the surprises! if I would have known it earlier I would have certainly started a campaign for this being considered modern wonders of new world.

Consider India’s Tele density was pathetic 2.3% overall and less than 10% few years ago. So what propelled it to amazing proportions? Cheap mobile phones & cheaper call rates may be the prime reason behind it. This gives us all professionals of search a unique opportunity to tap into mobile search market. The concept is same as of SEM. Just the interface has changed. Why not sell service through mobiles?

Internet penetration is nowhere near 30% in major metros. (It doesn’t include cyber cafes but personal computers and laptops.) . Google - the search king has entered into print, radio and mobiles. Why can’t the small affiliates.

Some companies like M Ginger are paying u money for getting advertisements. And I feel it is just the beginning of another lucrative minefield for search marketers.

Let’s see who catches the wind first and tames it for a better & bigger catch.

Paeons to Google desktop

I can’t help it. May be I am suffering from paranoia. But whenever in my free time (which I seldom get), because of the strange thumb rule of assigning more no. of tasks to the most efficient one prevalent in industry, I hardly have time left for my own brainchild i.e. my blog. Nevertheless my motto is not to sing paeons about me but about Google desktop. Strange it may seem but whatever Google launches or have in form tools are exemplary good.

Google desktop is one of such tools. From health, to entertainment, to live feeds from websites to astrology, to local weather to sexy pictures and what not. It has everything one look for in real life. All the websites of the world enrolled into one small gadget,” Google desktop” . The most exciting part is it is entirely free of cost and easily downloadable.


Imagine u slugging out tirelessly at work, unable to watch live scores or updates on cricket, football or your favourite movie. And pop ups from desktop tells u in detail about Messi ‘s wonderful goal last night. Wouldn’t u be pleasantly surprised. This is a simple example of what happened on to me. Try it soon and may be u’ll surprise yourself with this gadget.

My rating to this Google tool is 10 out of 10. What about you?

Some More On Trends

Continuing my fascination with Google trends, I searched and came across some very good revelations which would help us a lot in keyword creation.
First and foremost adding uk or any country after or before a keyword seldom makes different. So don’t spoil time thinking about what user can search for “uk car insurance” or “car insurance ok”.
Second interesting fact is the usage of word cheap which is far less than that of word free.
Alas! I wonder who said “there are no free lunches “or “everything in this world has a price”
Final but not the last that people or masses prefer to use plurals of the word while searching like “book tickets” rather than” book ticket” and “flights” rather than “flight”
Below are some screen shots from Google trends for the doubting Thomasses.









Hope u all will like it.