the market of search

Created and popularised by google avant garde duo of larry and sergey, the search market has outgrown every other business idea or potential which ever lasted or existed on this earth. No surprise that google has been ranked one of the world's greatest inventions of this century. The market cap which grew to $80 billion in just 5 years of its inception is just a vindiction of its growing potential. So why not many organisations are taking chances to cash on this trend? The fear of being marginalised in the the rat race looms large on the prospect of many companies and that's why they prefer to play safe and be the kings of their respective fields but the real potential lies in not becoming competitors but allies to tap the growing potential of this field. The role of entrepreneurs willing to take risk is seemingly becoming valuable. That is the power of one. 1+1 =11 it is said in indian mythology. It's time to join the party in true corporate sense. Let's raise a toast to this inevitable probability.
Feel free to add on to this point.