Search Engine Jargons- Vol:-4

Channel

A network or service advertisers use to create online advertisements to be displayed on search engines or other webpages. Google AdWords is a channel. Channels are identified as PPC (pay-per-click) or non-PPC

Channel Campaign

A shell, or mock, campaign created specifically in your AdWords account to track the ROI (return on investment) and other advertising information for one or more of your ads running on a non-AdWords channel. Channel campaigns usually include one destination URL and one or more keywords.

Contextual Advertising

Google leverages our award-winning search technology to deliver relevant AdWords ads to content pages of sites and products in the Google Network. Our technology draws upon our understanding of the billions of pages in our search index and our ability to crawl web pages to figure out which keywords would lead a user to the page. Then, we match ads to the page based on those keywords

Conversion Page

The conversion page is the page that, when reached by a user, means business results for you. Depending on your type of site, it may be the page where a user will complete a purchase or fill out an interest form.

Conversion Rate

Your conversion rate is the number of conversions divided by the number of ad clicks. Conversions are only counted on Google and some of our Google Network partners. Using Website Optimizer, you'll be trying to increase your conversion rate and therefore improve your return on investment

Conversion Types

The type (purchase/sale, signup, page view, or lead) recorded in the generated code, allowing you greater specificity in your conversion statistics.

Cross-channel Conversion Tracking

A tool to analyze all your online advertising channels - such as search, email, or banner ads - through your AdWords account.

Daily Budget

The amount you're willing to spend on a specific AdWords campaign each day.

Destination URL

The destination URL is the exact URL within your website that you want to send users to from your ad.

Display URL

This is the URL displayed on your ad to identify your site to users

Double Serving

Displaying more than one ad for the same company or person at a time