Search Engine Jargons- Vol:-7

Share of Voice

Share of voice is defined as a relative portion of inventory available to a single advertiser within a defined market sector over a specified time period.

Test Page

If you're using multivariate testing, the test page is the page where you'll experiment with different variations in your content. You decide which variations you'd like to use, and we'll rotate different combinations of those variations on your page in order to determine what will be most effective in getting results for your site.

Text Ad

Concise, action-oriented copy that links to your website. Also known as a sponsored link.

Trademark

A word, name, symbol, or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others.

Unique User

A single individual or browser who accesses a site or is served either unique content or unique ads. Also known as unique visitor.

Value / Click

The conversion value generated per click. For example: Value / Click = Total value (total_value) / Total number of ad clicks (num_clicks). Conversions are only counted on Google and some of Google Network sites or products. The conversion rate is adjusted to reflect only the ad clicks on which we can track conversions

Value / Cost

Total value divided by total cost for all ad clicks. If you've entered in your revenue or profit value, this statistic will be equal to your ROI. For example: Value / Cost = Total conversion value (total_value) / Total cost (total_cost). Conversions are only counted on Google and some Google Network sites or products. The value-per-cost is adjusted to reflect only the cost of ad clicks leading to conversions

Variations

A variation is a different version of a page section. Each page section includes the original version, the version that is live on your site right now, and the different variations that we'll test on your page. For example, your page currently may have a headline that says, "High quality widgets available at Example.com!" You could test different variations of this headline, such as "Example.com has the widgets you're searching for!" or "Who knows high quality widgets? We do!"

Zero Impression Keywords

Keywords that have generated no impressions of your ads. This may be caused by lack of relevancy to user searches due to keyword obscurity, specificity, or a significant misspelling of the intended keyword.

Opening Image

The opening image is the static image that will be displayed on your video ad before the user initiates the video. When a user clicks the opening image or the play button, the video component of the ad will be played.