Search Engine Jargons- Vol:-5

Frequency

The average number of times a unique user saw your ad over a given time period.

Google AdSense

Google AdSense delivers text-based Google AdWords ads that are relevant to what visitors see on website pages - and Google pays web publishers for it. Google AdSense is for web publishers who want to make more revenue from advertising on their site while maintaining editorial quality.

Google AdWords

Google's advertising program based on cost-per-click pricing.

Image Ads

Graphical AdWords ads appearing on select content sites in the Google Network

Impression

The number of impressions is the number of times an ad is displayed on Google or on sites or products in the Google Network.

Invalid Clicks

Clicks that Google does not charge to your account because we determine they were generated by prohibited methods. Examples of invalid clicks may include repeated manual clicking or the use of robots, automated clicking tools, or other deceptive software

Impression Share

Impression share is a new metric that represents the percentage of times your ads were shown (i.e. your accrued impressions) out of the total number of page impressions (i.e. pages where your ad appeared or could have appeared) in the market you were targeting.

Keyword

The keywords you create for a given ad group are used to target your ads to potential customers.
For example, if you deliver fresh flowers, you can use 'fresh flower delivery' as a keyword in your AdWords campaign. When a Google user enters 'fresh flower delivery' in a Google search, your ad could appear next to the search results. In addition, your ad can appear on sites in the Google Network that relate to your keyword.

Keyword Status

Keyword status reflects whether your keyword is eligible to enter the ad auction and trigger ads. The keyword states below may affect any keyword except a negative keyword.

Landing Page

An active web page where customers will 'land' when they click your ad. The web address for this page is often called a 'destination URL' or 'clickthrough URL.'