Search Engine jargons - Vol.3

Account Activation

After signing up for AdWords, you will receive an email to verify your email address. You can then activate your account by logging in and submitting your credit card information. At that point, your ads start running

Activation Fee

A one-time fee applies when you activate your account. This amount is not credited toward the cost of clicks received

Activity

The Activity column of your Billing Summary page contains a list of charges and payments for the relevant time period. Fees and adjustments will also be included in this column.

Ad Group

An ad group contains one or more ads which target one set of keywords or sites. You set a bid (or price) for all the keywords or sites in the ad group. This is called a cost-per-click (CPC) or cost-per-thousand impressions (CPM) bid. You may also set prices for individual keywords or sites within the ad group.

Ad Rank/Positioning

A keyword-targeted ad's position is based on its Ad Rank, which is determined by your keyword or ad group's cost-per-click (CPC) bid times the matched keyword's Quality Score. For the top positions above Google search results, your ad's actual CPC is used instead of its CPC bid to determine its position.

Ad Scheduling

Ad scheduling lets AdWords users control the days and times their ad campaigns appear. Ad scheduling can be enabled for any AdWords Standard Edition campaign. Users may also choose an advanced mode, which allows them to raise or lower their bids for a campaign at certain times of the day.

Ad Serving

Ad serving is how often active ads within an ad group show in relation to one another. You can have one of the following two ad serving settings in your ad group

Ad Variations

Ad variations are multiple versions of an ad for a single product or service, all based on the same set of keywords. Variations are a good way to test many versions of the same message to see which works best with potential customers.

Affiliate

An affiliate is an individual advertiser or website owner who has a business relationship with a merchant to promote the merchant's product or service. The affiliate earns a small commission from the merchant for each referral that results in a sale; the merchant handles payment and fulfillment.

Average value

The total value of all conversions divided by the total number of conversions