Search Engine Jargons- Vol:-6

Local Business Ad

Location-based AdWords ad associated with a business listing in Google Maps.

Maximum CPM bid

Your maximum CPM bid is the highest amount that you're willing to pay for each 1000 impressions on your site-targeted ad. CPM stands for cost-per-thousand impressions

Minimum CPC bid

A minimum cost-per-click (CPC) bid is assigned to each keyword in your account based on its quality (or Quality Score). The minimum bid is usually the least amount you can pay per click in order for your keyword to show ads.

Multivariate Testing

Multivariate testing is a method of experimentation that allows you to test multiple variables simultaneously. For example, using multivariate testing, you could identify the headline, image, and promo text on a page as your page sections, and then create three different variations for each one. When the experiment was running on your page, a user might see Headline A, Image B, and Promo Text C all together, or Headline B, Image C, and Promo Text A.

Optimization

Optimization is the process of modifying your ad campaigns to improve the quality and performance of your AdWords ads. This often involves changing the contents and settings of your campaigns and ad groups, and editing your keyword lists and landing pages.

Play Rate

The play rate column in your video ad reports indicates the number of plays your video receives divided by the number of times your video ad is shown (impressions).

Position Preference

Position preference lets you tell Google which ad position you like best for your ad among all the AdWords ads on a given page. If you find that your ad gets the best results when it is ranked (for example) third or fourth among all AdWords ads, you can set a position preference for those spots. Separate position preferences can be set for any or all of the keywords in your campaign

Quality Score

Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword's clickthrough rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.

Reach

The total number of unique users who will be served your ad over a specific period of time. Reach is often expressed as a percent of the universe for the demographic category. Also known as an unduplicated audience.

Return on Investment (ROI)

Return on investment (known as ROI) is the ratio of the cost of advertising relative to the profit generated from conversions such as sales or leads. Your ROI indicates the value to your business gained in return for the cost of your ad campaign